How to Use Video for Social Media Growth

 

Let Us Talk About Why Video Stops the Scroll

Let us be honest for a second. We all scroll. A lot. And most of the time, we stop only when something moves, talks, or feels real. That is exactly where video steps in. Right at the center of attention. When brands ask us how to grow faster on social media, our answer usually starts the same way… work with a smart marketing video production company and use video with a clear plan, not just because everyone else is doing it.

Social platforms are built for video now. Instagram pushes Reels. Facebook favors motion. LinkedIn videos often get more reach than text posts. Even newer platforms are leaning into short clips. Studies show that social video generates up to 1200 percent more shares than text and images combined. That number alone makes it clear… video is not optional anymore.

Keep It Real, Not Perfect

Here is something many brands get wrong. They think social videos need to look like TV ads. They do not. In fact, overly polished videos can feel distant. What works better is content that feels human. Behind-the-scenes moments. A team member explaining something casually. A customer sharing a quick win.

We have seen brands grow faster with simple phone-shot videos than with expensive productions. People trust what feels real. And trust is the currency of social media.

Short Videos Win the Attention Game

Attention spans are short. Really short. Most viewers decide in the first three seconds whether to keep watching or move on. That means your hook needs to land fast. Ask a question. Call out a common problem. Say something unexpected.

Once you grab attention, keep things moving. Thirty to sixty seconds is often perfect. Long videos can work, but only when the story truly earns that time.

Consistency Beats One-Time Virality

Everyone wants a viral video. We get it. But steady growth usually comes from showing up often. Posting two or three videos a week does more for your brand than one big video every few months.

Social algorithms like consistency. Audiences do too. Over time, people start recognizing your voice, your style, your message. That familiarity builds trust. And trust leads to follows, shares, and real engagement.

Do Not Ignore Captions and Comments

A video without context can feel empty. Captions help guide the conversation. Write like you talk. No stiff language. No sales-heavy lines. Ask simple questions like “Have you dealt with this?” or “What would you do here?”

And when people comment… respond. Even a short reply shows there is a real person behind the brand. That interaction boosts reach and builds community at the same time.

One Video, Different Platforms

Here is a small mistake that costs big results. Posting the same video everywhere without changes. A vertical Reel may work great on Instagram but feel out of place on LinkedIn.

Small tweaks matter. Change the opening line. Adjust the length. Update the text on screen. These little edits help the video feel native on each platform.

Learn From What Actually Works

Tracking performance is not boring. It is useful. Watch which videos people finish. See where viewers drop off. Look beyond likes and focus on shares and saves.

Patterns will start showing up. When they do, lean into them. That is how strategy gets sharper over time.

At the end of the day, social media growth with video is about connection, not perfection. Show up honestly. Tell stories. Be helpful, relatable, and sometimes imperfect. And when you want support that blends planning with storytelling, partnering with a trusted video production Detroit team can make that journey a lot smoother.